Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr -Test Bank

Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr – Test Bank

If you are a student seeking essential information to effectively market high-tech products, then Marketing of High-Technology Products and Innovations is the ideal textbook for you. This book is the only one in the market that specifically addresses the unique marketing challenges associated with high-tech products and services.

The Third Edition of this book maintains all the core concepts and features of its previous editions while incorporating comprehensive coverage of the latest academic research and contemporary business practices.

Author’s Insight:
In recent years, we have faced significant challenges such as escalating fuel and food prices, climate change, global poverty, and humanitarian needs in developing countries, alongside an unstable political environment worldwide. Addressing these urgent issues requires a multidimensional approach, with the development of new technologies being a crucial component. Both new and established high-tech companies are offering innovative solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for markets with low disposable incomes. Companies’ business strategies are increasingly focusing on the triple bottom line of people, profit, and the planet. Despite the daunting challenges, it is an exciting time to be in the tech industry!

ISBN-10: 0136049966
ISBN-13: 978-0136049968

FAQs

Q: Can I purchase the Test Bank for Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr?
A: Yes, you can find the Test Bank for this book from various online platforms that specialize in academic resources.

Q: How is this edition different from previous editions?
A: The Third Edition incorporates the latest academic research and modern business practices to provide students with up-to-date knowledge on marketing high-tech products.

Q: Who would benefit from reading this book?
A: Students studying marketing, product management, or technology-related fields, as well as professionals working in high-tech industries, would find this book highly beneficial.

In conclusion, Marketing of High-Technology Products and Innovations 3rd Edition offers a comprehensive guide to understanding and navigating the challenges of marketing high-tech products in today’s dynamic business environment. With its focus on cutting-edge research and real-world practices, this book is a valuable resource for students and professionals looking to succeed in the fast-paced world of technology marketing.