If you’re looking to delve into the world of marketing, then “Marketing An Introduction Fourth Edition” by Rosalind Masterson is a must-read. This comprehensive book covers a wide range of marketing topics, from traditional strategies to cutting-edge digital techniques.
Key Features:
– Updated content with 31 new case studies
– Increased focus on digital marketing strategies
– Interactive eBook with additional online resources
– Engaging focus boxes on key marketing trends
– Suitable for undergraduate marketing students
Whether you’re a student studying marketing or a marketing professional looking to expand your knowledge, “Marketing An Introduction Fourth Edition” is a valuable resource to have in your collection.
*Interactivity is only available through the Vitalsource eBook.
## FAQ
#### Is the interactive eBook included with the purchase of the paperback version?
Yes, customers who purchase the paperback version of the book will receive 12 months of free access to the interactive eBook.
#### What are some of the key topics covered in the fourth edition of the book?
The fourth edition covers a wide range of topics including digital marketing, social media marketing, mobile marketing, co-creation, and more.
#### Is the book suitable for undergraduate marketing students?
Yes, the book is designed as core reading for undergraduate marketing students, providing a comprehensive overview of essential marketing concepts.
## Conclusion
“Marketing An Introduction Fourth Edition” is a valuable resource that covers the latest trends and strategies in marketing. With its updated content, interactive eBook, and engaging case studies, this book is a must-have for anyone looking to deepen their understanding of marketing principles and practices.
Be the first to review “Marketing An Introduction Fourth Edition by Rosalind Masterson”