Strategic Management for Hospitality and Tourism, 2nd Edition (9780815393474)

Strategic Management for Hospitality and Tourism, 2nd Edition is a comprehensive textbook designed for intermediate and advanced learners seeking to enhance their knowledge of strategic management in the hospitality and tourism industry. This edition provides valuable insights into contemporary theoretical models and management practices, offering a deep dive into the complexities of the sector.

The book has been updated to address the evolving socio-economic and political landscape, focusing on the cultural and socio-economic challenges faced by hospitality and tourism organizations in today’s world.

Key updates in this edition include:

• A new chapter covering finance, business ethics, corporate social responsibility, and leadership, along with discussions on globalization, technology economy, crisis management, customer power, service quality, innovation, and regulatory compliance.
• Enhanced features to facilitate the application of theory, encourage critical thinking, and support decision-making processes.
• New international case studies with reflective questions that highlight real-world scenarios from both small and large-scale enterprises.
• Updated online resources such as PowerPoint presentations, additional case studies, exercises, and web links to enrich both teaching and learning experiences.

With a visually engaging design and comprehensive content, this book is a must-read for future hospitality and tourism managers looking to stay ahead in a competitive industry.

FAQs

1. Who is the target audience for this book?

The book is aimed at intermediate and advanced learners in the field of hospitality and tourism management.

2. What are some of the key updates in the 2nd edition?

The updates include a new chapter on finance, ethics, and leadership, as well as discussions on globalization, technology, crisis management, and more.

3. Are there practical examples included in the book?

Yes, the book includes worked examples and case studies to apply theoretical concepts to real-world situations.

4. Are there any online resources available with the book?

Yes, the book offers online resources like PowerPoint presentations, additional case studies, exercises, and web links to support teaching and learning.

Conclusion

The Strategic Management for Hospitality and Tourism, 2nd Edition provides a comprehensive and updated resource for individuals aspiring to excel in the dynamic field of hospitality and tourism management. With its practical insights, international case studies, and online resources, this book equips learners with the necessary knowledge and skills to navigate the challenges of the industry effectively.