E marketing by Alexa Fox Judy Strauss

If you’re looking for a comprehensive guide on digital marketing, “E-Marketing” by Alexa Fox and Judy Strauss is the book for you. This book covers all the essential topics that students need to know to excel in the field of digital marketing. It helps readers to understand how to approach digital marketing from a strategic standpoint and provides practical insights into developing effective digital marketing plans.

Book Details:

• ISBN-10: 1138588369
• ISBN-13: 978-1138588363

The authors of this book have done a great job of connecting digital marketing concepts to traditional marketing frameworks, making it easier for readers to grasp the concepts and strategies involved in creating successful digital marketing campaigns. They emphasize the importance of performance metrics, tracking, and adaptability in today’s rapidly changing digital landscape.

With features like ‘Success Stories’, ‘Sample Impact’, and ‘Let’s Get Technical’ boxes, as well as online activities at the end of each chapter, this book equips readers with everything they need to succeed in the competitive world of digital marketing.

FAQs

Q: Is this book suitable for beginners in digital marketing?

A: Yes, “E-Marketing” is an excellent resource for beginners as it covers all the fundamental concepts and provides practical guidance for developing digital marketing strategies.

Q: Are there any real-world examples included in the book?

A: Yes, the book includes ‘Success Stories’ and ‘Sample Impact’ boxes that showcase real-world applications of the digital marketing concepts discussed.

Q: Does the book address the rapidly changing digital landscape?

A: Yes, the authors acknowledge the dynamic nature of the digital landscape and encourage readers to explore and adapt to new digital trends.

Conclusion

“E-Marketing” by Alexa Fox and Judy Strauss is a must-read for anyone looking to master the art of digital marketing. Whether you’re a student, marketing professional, or business owner, this book provides valuable insights and practical strategies for achieving success in the digital realm. Get your copy today and take your digital marketing skills to the next level!