Marketing An Introduction Fourth Edition by Rosalind Masterson

If you are looking to dive into the world of marketing, “Marketing An Introduction Fourth Edition” by Rosalind Masterson is a comprehensive guide that can help you understand key concepts in marketing. This edition has been fully updated to include new case studies, focus boxes, and interactive elements to enhance your learning experience.

Key Details:

• ISBN-10: 1526426323
• ISBN-13: 978-1526426321

Book Description:

This edition of “Marketing An Introduction” offers a blend of theory and practice, making it a valuable resource for marketing students. The book covers various topics such as digital marketing, social media, mobile marketing, co-creation, and ethical considerations in marketing.

Features:

• 31 new case studies, including digital/social media marketing examples
• Updated content on digital marketing and emerging technologies
• Interactive eBook with additional resources like web links, videos, and quizzes
• Focus boxes highlighting global, consumer, B2B, and ethical marketing trends
• Engaging real-world examples and company case studies

Interactive eBook Offer:

Purchase the paperback version (ISBN 9781473975859) and get 12 months of free access to an interactive eBook. The interactive eBook includes multimedia elements to help you explore marketing concepts in depth.

Conclusion:

“Marketing An Introduction Fourth Edition” is a valuable resource for undergraduate marketing students who want to grasp the fundamentals of marketing in today’s digital age. With a focus on practical applications and real-world examples, this book can help bridge the gap between theory and practice in the field of marketing.

FAQs:

1. How can I access the interactive eBook?

The interactive eBook is accessible through a VitalSource eBook platform. Simply purchase the paperback version with the specified ISBN to avail of this offer.

2. Are there additional resources available in the interactive eBook?

Yes, the interactive eBook includes web links, video content, SAGE journal articles, multiple-choice quizzes, podcasts, and flashcards to enhance your learning experience.

3. Is this book suitable for self-study?

Yes, this book is designed to be used by students for self-directed study. The interactive elements and real-world case studies make learning engaging and effective.

Whether you are a marketing student or a professional looking to update your knowledge, “Marketing An Introduction Fourth Edition” offers a contemporary and interactive approach to understanding key marketing concepts.