Selling Today Partnering to Create Value 15th Edition Michael Ahearne

If you are looking to enhance your personal selling skills, “Selling Today Partnering to Create Value 15th Edition” by Michael Ahearne is a valuable resource. This textbook combines academic theory with practical applications, roleplay scenarios, and ethical considerations to help you develop a customer-centered mindset. With an array of interactive learning materials, this book equips you with the tools needed for success in the field of sales.

ISBN-10: 1292458631
ISBN-13: 978-1292458632

“Selling Today” emphasizes the importance of ethical selling practices and provides insights into the evolving landscape of sales. The 15th Edition includes updated discussions, new scenarios, and video resources to prepare you for a career as a sales professional in today’s dynamic market.

Whether you are a student studying sales or a professional looking to enhance your selling skills, “Selling Today Partnering to Create Value” offers a comprehensive guide to understanding the nuances of personal selling and building strong customer relationships.

### FAQ

#### 1. What makes “Selling Today Partnering to Create Value” unique?
“Selling Today” stands out for its emphasis on practical application through roleplay scenarios, real-world examples, and ethical considerations. It offers a hands-on approach to learning personal selling skills.

#### 2. Is the 15th Edition suitable for sales professionals?
Yes, the 15th Edition of “Selling Today” is designed to equip both students and sales professionals with updated discussions and resources to succeed in today’s competitive sales environment.

#### 3. How can “Selling Today” help in developing a customer-centered mindset?
The book provides insights into the importance of focusing on the customer’s needs and interests, highlighting the value of building long-term relationships based on trust and ethical selling practices.

### Conclusion

In conclusion, “Selling Today Partnering to Create Value 15th Edition” offers a comprehensive and practical approach to understanding the world of sales. With a focus on ethical practices, customer relationships, and real-world applications, this textbook serves as a valuable resource for anyone looking to excel in the field of personal selling.