Sports Marketing 2nd Edition by Michael J. J. Fetchko is a highly acclaimed resource that provides students with the essential skills, techniques, and tools required to excel in sports marketing. It combines academic theory with practical insights from industry experts, offering a well-rounded perspective on the dynamic field of sports business.
Key Features of the Book
– **Practical Approach**: The book offers practical insights that bridge the gap between theory and real-world applications in the sports industry.
– **Global Perspective**: With a strong emphasis on international examples and case studies, students gain a comprehensive understanding of sports marketing on a global scale.
– **Updated Content**: The latest edition includes expanded coverage of marketing analytics, new technologies, and global sporting organizations, reflecting the evolving landscape of sports marketing.
About the Authors
– **Michael J. Fetchko**: With significant experience in sports marketing and as the President of ISM USA, Fetchko brings a wealth of industry knowledge to the book.
– **Donald P. Roy**: As a Professor of Marketing, Roy adds academic expertise and insights to the content.
– **Kenneth E. Clow**: With a background in marketing and business administration, Clow’s contributions enrich the book’s comprehensive coverage of sports marketing.
FAQs (Frequently Asked Questions)
**Q: Is this book suitable for students new to sports marketing?**
A: Yes, the book is designed to be accessible to students at all levels, offering a blend of theory and practical insights.
**Q: Are there practical exercises included in the book?**
A: Yes, the book features “You Make the Call” cases that encourage critical analysis and decision-making in various aspects of sports marketing.
**Q: Does this book cover international sports organizations?**
A: Yes, the book provides coverage of international sporting organizations like FIFA and the English Premier League, offering a global perspective on sports marketing.
Conclusion
Sports Marketing 2nd Edition by Michael J. J. Fetchko is a valuable resource for students pursuing a career in sports marketing. With its practical approach, global perspective, and updated content, the book equips readers with the essential knowledge and skills to succeed in the dynamic and competitive sports industry. Whether you are new to sports marketing or looking to enhance your existing knowledge, this book is a comprehensive guide that blends theory with real-world insights for a holistic learning experience.
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