“Marketing: Real People, Real Choices” by Michael R. Solomon provides a unique perspective on marketing by focusing on how real individuals make marketing decisions in leading companies. The 10th edition of this book is designed to help students understand how marketing principles are applied in the real world and the impact they can have on businesses. Here are some key details about this edition:<\/p>\n

\n
• ISBN-10:<\/strong> 0135199891<\/li>\n
• ISBN-13:<\/strong> 978-0135199893<\/li>\n<\/ul>\n

  This edition of the book covers essential marketing concepts such as pricing, analytics, metrics, ethical marketing practices, and sustainability. It also highlights the importance of personal branding and demonstrates how marketing principles can be applied to an individual’s own marketing strategy. By encouraging active learning and decision-making, this text prepares students to navigate the dynamic field of marketing effectively.<\/p>\n

  FAQs<\/h2>\n

  1. What sets “Marketing: Real People, Real Choices” apart from other marketing textbooks?<\/h3>\n

  “Marketing: Real People, Real Choices” stands out by offering a human-centered approach to understanding marketing. It focuses on how real people, rather than companies, drive marketing decisions.<\/p>\n

  2. How does the 10th edition of the book incorporate new information and examples?<\/h3>\n

  The 10th edition includes updated information, examples, and analysis to ensure that students are exposed to current marketing trends and practices.<\/p>\n

  3. How does this book help students apply marketing concepts to their personal lives?<\/h3>\n

  The book emphasizes personal branding and demonstrates how the principles of marketing can be utilized in creating and managing an individual’s personal marketing plan.<\/p>\n

  Conclusion<\/h2>\n

  “Marketing: Real People, Real Choices” offers valuable insights into the world of marketing by focusing on the individuals behind marketing decisions. The 10th edition of this book equips students with essential knowledge and skills to navigate the complexities of marketing in today’s business landscape. By emphasizing practical application and decision-making, this text empowers students to become effective marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"

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